Broadway Camera
a growing local specialty camera store, expanding to the web
As a thriving specialty camera store chain with locations across the greater Vancouver region, Broadway Camera aimed to expand their customer reach on the web as consumers began feeling more comfortable to shop online. I had the opportunity to greatly develop their web and marketing operations – from launching their new brand identity to maximizing marketing efforts online, including SEM, and offline with marketing collateral. In addition to graphic and marketing work, I was also their web administrator who also managed maintenance and upgrades of their existing e‑commerce system.
Date
2010
Role
Web Administrator & Graphic Designer
Key Technologies Used
Adobe Photoshop, Adobe Flash, Adobe Illustrator
Deliverables
Stationary, schedules, website design, email newsletters, weekly sales graphics, online banner advertisements, event signage